A director of a company and its online marketing head are having a conversation upon the e-marketing strategy of the company:
Director: You see, we have a very bad reputation on the internet.
Online Marketing Head: Unfortunately yes. But I will make sure that all the negative stories are replaced by the positive ones and are pushed on next pages.
Director: I understand that. This is the reason that you were chosen for this job from some 25 odd candidates.
Online Marketing Head: It's entirely my pleasure. When I was doing Online Reputation Management (ORM) in my previous company; a team of journalists always accompanied me wherever I used to go.
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