Tuesday, February 8, 2011

Overheard in an online marketing agency in India #10 - When I used to do Online Reputation Management (ORM), a team of journalists always followed me

A director of a company and its online marketing head are having a conversation upon the e-marketing strategy of the company:

Director: You see, we have a very bad reputation on the internet.

Online Marketing Head: Unfortunately yes. But I will make sure that all the negative stories are replaced by the positive ones and are pushed on next pages.

Director: I understand that. This is the reason that you were chosen for this job from some 25 odd candidates.

Online Marketing Head: It's entirely my pleasure. When I was doing Online Reputation Management (ORM) in my previous company; a team of journalists always accompanied me wherever I used to go.

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